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Huda Beauty Setting Powder: Reviewing the Purple Powder

The Internet hasn’t been chill after Huda Beauty launched her Huda Beauty cherry Blossom Powder! Everyone is giving it a shot to turn their regular Huda Beauty Setting Powder into a purple one! Vogue Vocal loves Huda’s social media presence and how it’s building hype around it so naturally! Huda Kattan is having a blast as she reacts to videos of makeup girlies trying to DIY the Huda Beauty Cherry Blossom Powder! She reminds everyone that it’s not the purple eyeshadow mixed with setting Powder! Still, we can’t lie; curiosity is real! At Vogue Vocal, we asked our girls what their thoughts and guilty as charged; we all tried to add purple eyeshadow and waited for a miracle!

Huda Beauty Setting Powder

Huda Kattan has time and again proved that this woman knows what she is doing! Her knowledge of makeup formulation surprises us every time! The “Easy Blur” range of foundation, primer, and setting Powder was a miracle in the world of makeup! That flawless filter-like finish, we mean, that woman really “cooked.” So, if we talk about our favorite makeup products and we have to pick one setting powder, we are definitely picking Huda Beauty Setting Powder for life!

How to use Huda Beauty Setting Powder?

If by the word “Baking” you think of scrumptious cookies or chewy brownies, we are not the same! Baking powder isn’t the same; makeup baking is a

whole new technique! Gen-Z can’t even imagine the intense baking tutorials that we used to follow! Kylie Jenner was our makeup goddess, and we loved her baking techniques! It would be midnight, and our cravings would be to try the new makeup tutorial and bake like we mean it!

So, if you want to know how to use Huda Beauty Setting Powder, let’s begin with the purpose of this Powder. It’s a translucent powder that helps your makeup to set smoothly on your face! The baking technique helps you in many ways, like nobody loves cakey makeup! Say no to creasing concealers and fine lines! 

Huda Beauty Setting Powder

Here’s how to bake like a pro using Huda Beauty’s Setting Powder:

  1. Start with Concealer: Apply your favorite concealer under your eyes and on any areas you want to brighten.
  2. Press the Powder In: Use a damp beauty sponge or a powder puff to press the setting powder into the skin. Focus on the under-eye area, the sides of the nose, the chin, and the center of the forehead.
  3. Let It Bake: Leave the Powder on for 5-10 minutes to allow the heat from your skin to set your makeup.
  4. Dust It Off: Using a fluffy brush, gently dust off the excess Powder, revealing a blurred, creaseless finish.

For Ube Birthday Cake, makeup artists recommend applying it specifically to the under-eye area to maximize its brightening effect. If you want to go full-on coquette makeup mode, pair it with the Ube Blush for a monochromatic lilac glow!

The Viral Purple Setting Powder: What’s the Hype?

It all started when Huda Kattan sent TikTok into a frenzy with a swipe of an electric lilac setting powder under her eyes and across her T-zone.

The good news? No need for DIY disasters anymore! Huda Beauty just dropped a stunning purple shade of its iconic EasyBake Huda Beauty Setting powder, aptly named Ube Birthday Cake. And yes, it’s as dreamy as it sounds. Inspired by Kattan’s love for ube cake (a delicious Filipino purple sweet potato dessert), this shade is a playful, high-fashion take on brightening powders.

Huda Beauty Setting Powder

Huda Beauty Ube Birthday Cake Powder: Product Breakdown

Huda Beauty Setting Powder, The “Easy Bake Loose Powder” has been a cult favorite since its launch in 2018, and this new shade might just be the boldest one yet! 

Huda Beauty Setting Powder

Here’s what makes it stand out:

  • Shade & Undertone: Ube Birthday Cake is a rich lilac hue with subtle pink undertones, designed to brighten the complexion and create the perfect glow.
  • Formula: The same lightweight, blurring, and finely-milled formula we love, but now in a purple shade! How good is life now!
  • Best For: Medium to tan skin with golden undertones, though it can work for various skin tones depending on how it’s applied.

And it doesn’t stop there! Huda Beauty has also released a limited-edition Ube Obsession Collection, which includes:

  • Blush Filter in Ube Cream (a soft, blendable lilac blush)
  • Faux Filler Lip Gloss in UUU-Baby (a glossy lilac tint for that trendy, plump-lip look)

Why Are Makeup Lovers Obsessed with Lilac Powder?

If 2024 was all about baby pink under-eyes, 2025 is the year of lavender brightness! Now you must be wondering why purple? Is it just another marketing stunt? Well, this lilac shade isn’t just about making a statement; there’s actually a logical reason and purpose behind it! This pigment helps to:

  • Neutralize dark circles
  • Brighten under-eyes
  • Blur imperfections for a flawless finish

It’s 2025, and we all know the color theory now! The color theory behind it is simple: purple tones counteract yellow and dullness, giving your skin a lifted, radiant effect. So yes, the purple Powder isn’t just hype; it’s legit.

Huda Beauty Setting Powder

Real Reviews: What the Beauty Community Thinks

Makeup lovers and influencers are “shook” at how good this Powder actually is. Our feed is filled with people reviewing this Powder! Here’s what some are saying:

“This lilac Powder is a game-changer! My under-eyes look so much brighter, and the finish is silky smooth.”

“I was skeptical at first, but wow, this actually works! My dark circles disappeared, and I love how it doesn’t feel cakey.”

“It’s giving editorial, it’s giving high-fashion! Not for every day, but when I want to serve looks, this is IT.”

Even those with tan and neutral undertones have been pleasantly surprised at how wearable and flattering the lilac shade is.

Is It Worth the Hype?

Absolutely! If you’re a fan of Huda Beauty’s original Easy Bake Powder, the Ube Birthday Cake shade is a fun and innovative twist that actually delivers results. It’s brightening, blurring, and perfect for those who want to add a unique touch to their makeup routine.

Would we recommend it as an everyday setting powder? Probably not for everyone. But for those special glam moments? A thousand times, yes.

Huda Kattan never misses, and this Powder is proof that she’s still ahead of the game. So, are you trying the purple powder trend? Let us know, we’re obsessed!

Mehreen Hassan

Good taste never goes out of style! Mehreen Hassan at Vogue Vocal is as vocal about all time tried and tested beauty secrets as it can get! The real deal behind a well put together look is the confidence that glows and shines from within! Mehreen is your beauty guru with the nature’s secrets, DIY skincare, and all the trending Beauty products! Let’s learn the dos and don’ts of a skincare routine and let your beautiful personality shine through!

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