Custom Acrylic Keychains for Trade Shows and Events

As you plan a trade show or a large event, there is always something that is on your mind: how to be memorable? You can have the most fabulous booth design, the nicest group of people and the best pitch. The truth about trade show attendance is that once the attendees have seen dozens of booths, it is those smaller details that allow them to recall your brand.

This is where custom acrylic keychains come in. They are small, lightweight, cheap, and surprisingly potent and can adorn pocket-sized promos that can make a lasting statement long after the event has passed by.

How Custom Acrylic Keychains Make Excellent Promos at Events

Most trade show giveaways go into the trash or are forgotten. Branding, marketing material and other items are forgotten on the shelf, pens dry up, and brochures gather dust. But keychains made of acrylic? They are in fact utilised by people.

• Everyday practical use – The keys are something we carry everywhere. A personalized keychain translates to increased visibility of your company.
  
• Compact and convenient travel – Ideal storage or swag that people can carry without baggage since they are flying to the event.
  
• In quantity on a shoestring budget – You can afford bulk amount even when you are on a tight marketing budget.
  
• Customizable to your brand – Full color printing, unique shapes and clear acrylic design options will make your keychain your own.
  

Consider this: by having their keys they think about your business every time they need the keys. That is re-exposure at no additional expenditure.

Why Acrylic is Better than Other Materials

You may be asking, why acrylic over metal, wood or plastic?

• Strength: Acrylic keychains are highly scratch- and wear-resistant.
  
• They are lightweight: They will not be a burden to a pocket or bag.
  
• Transparent finish: High quality logos and artwork are vivid.
  
• Creative options: Acrylic lends itself to so many creative options from logos and mascots to icons that fit your brand.
  

Trade shows are one of the best places to use acrylic as it possesses both high quality texture and affordability.

Custom Acrylic Keychains and Trade Shows: How Brands Utilize Them

Different companies use these keychains in innovative ways:

• Lead Capture Incentives – Give away custom keychains to attendees who swipe their badge or take part in your newsletter or promotional program.
  
• VIP Giveaways – Design exclusive products to be used by key customers or the media at large.
  
• Themed Booth Promotions – Visit the theme of the event or the latest new product launch.
  
• Employee Branding – Team members can also wear keychains attached to their badges, subtly promoting your brand even as they work the network.
  

Example: Palm keychain in the form of an app logo was distributed at a startup during a CES. Months later the potential investors said they could recall the brand as the logo was actually in their pocket each day. That is the strength of a good promotional item.

How to Address Common Objections

• People will not retain them: Nothing will come out of them. Wrong. Keychains are useful—people use them in their daily activities, as opposed to flyers.
  
• They are cheap-looking: Not with acrylic. They look like a professional product with high-end printing and gloss finishes.
  
• We want something unique: Acrylic can be fully customized—you do not have to have a giveaway that looks like any other.

Why Purchase through a Certifiable Supplier

Not every keychain is made equal. So that you can be sure that what you are distributing is the right product that can best be used to present your brand:

• Select a supplier that supports complete customization (i.e., shape, color, etc.).
  
• You might be able to get discounts based on bulk order.
  
• Make sure they use quality acrylic that will not crack or fade.
  

One of the sources that would be recommended is Vograce. They are specialists in made-to-order acrylic keychains and provide nearly any shape, finish and design to suit trade shows and events.

Final Thoughts

Today trade shows and events are competitive and leaving a memorable impression is no easy achievement. Although attention-grabbing displays are effective, what causes people to remember your company is a well-planned gift.

Acrylic keychains are inexpensive, highly customizable and versatile. They are a clever method of increasing brand exposure whether you are a start up or an existing company and something the attendees will physically use.

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