Let’s be real, dolls—black mascara has had a chokehold on our lashes since the dawn of Sephora. But in 2025, the coolest girls on TikTok, the red carpet, and even your coworker with “I just threw this on” vibes are trading jet black wands for something juicier: burgundy mascara. Yes, burgundy. Or maroon, if you’re feeling fancy. It’s flirty, it’s moody, and it’s basically the PSL of the beauty world—seasonless, but always a vibe.
Here’s the tea: burgundy mascara isn’t some gimmick from the beauty aisle’s clearance bin. The reddish tones actually brighten the whites of your eyes and make every eye color pop. Blue-eyed babes? Instant drama. Brown-eyed girls? Extra depth. Green or hazel? Prepare for stares. Unlike neon liners (cute on Euphoria, less cute on a 9 AM Zoom), maroon mascara is edgy without trying too hard. It’s the “I’m chic but effortless” energy that every Vogue Vocal reader lives for.
Before you think this is just TikTok hype, let’s clock the A-list receipts. Zendaya has flirted with burgundy lashes on the carpet, and you know when Z wears it, it’s basically law. Kristen Stewart’s smoky eye moments? Often layered with maroon mascara to give her that “I didn’t sleep, but I still look expensive” aesthetic. Even Hailey Bieber—queen of glazed everything—has been spotted with a subtle wine-toned lash look. Moral of the story: your favorite celebs already RSVP’d to the burgundy party.
Here’s where it gets deliciously chaotic: burgundy mascara has TikTok and Insta in a chokehold. The hashtags are popping, the GRWM videos are clocking millions, and beauty influencers are swearing it’s their “holy grail swap” for black. Translation: the algorithm is already curating your feed to make you want it. Burgundy mascara is that girl, and the internet can’t stop making her go viral.
Because not all wands are created equal, here are the heavy hitters making burgundy and maroon mascara an A-lister move:
Benefit They’re Real! Tinted in Burgundy – Your lashes, but with a spicy twist.
L’Oréal Voluminous Original in Deep Burgundy – Budget-friendly and a cult fave for a reason.
Maybelline Lash Sensational in Maroon – For when you want drama without drama prices.
DiorShow Iconic Overcurl in Wine – If luxury lashes are your love language.
Lancôme Monsieur Big Mascara in Burgundy – Big, bold, and extra AF.
YSL Beauty Mascara Volume Effet Faux Cils in Burgundy – Because sometimes lashes need couture.
Chanel Le Volume de Chanel in Rouge Noir – The bougie pick that says, “I brunch in Paris.”
Whether you want drugstore maroon mascara under $15 or a Dior splurge that screams “I own at least one Hermès bag,” there’s no excuse left to be boring.
The question every beauty lover is asking: how do you actually wear it without looking like you just cried at a rom-com? The trick: keep the rest of your makeup chill. Think clean skin, maybe a soft neutral lip, and let the lashes do the talking. Pair it with a matching wine-toned eyeliner if you’re feeling bold, or let burgundy mascara be your subtle flex. Daytime brunch? She works. Rooftop night out? She works harder.
So, are we saying black mascara is canceled? Not entirely—it’s still the Beyoncé of lash land. But burgundy mascara is the Solange: cool, artsy, and the one insiders whisper about at fashion week afterparties. If you’re still side-eying the trend, remember: makeup wipes exist, babes. Swipe it on, live your wine-red fantasy, and if it’s not your thing, you’ve still scored an aesthetic TikTok post out of it.
In short: maroon mascara is not a phase—it’s a lifestyle moment. And if Zendaya, TikTok, and your bestie in HR all agree on one thing, you probably should too.
Mic drop.
Good taste never goes out of style! Mehreen Hassan at Vogue Vocal is as vocal about all time tried and tested beauty secrets as it can get! The real deal behind a well put together look is the confidence that glows and shines from within! Mehreen is your beauty guru with the nature’s secrets, DIY skincare, and all the trending Beauty products! Let’s learn the dos and don’ts of a skincare routine and let your beautiful personality shine through!
