Natalia is a fashion and lifestyle writer with a passion for uncovering the latest trends and timeless style secrets. She shares her insights on personal style, beauty, and modern living on her blog, Style Whispers.
When I arrived in Copenhagen, I was pleased. I was excited to find out more about Denmark’s well known fashion scene, pick up new ideas and become completely engrossed in the city’s unique style. I took in the laid-back yet lively environment as I strolled about the famed Nyhavn neighborhood, taking in the canal views and the people sipping coffee and the famous Danish pastries at outdoor cafés. The city’s unique charm was instantly obvious as seagulls squealed overhead. I knew I was in a special place, so I was eager to see how the locals expressed themselves via attire.
Furthermore, I saw a couple of young ladies talking and sipping coffee. One wore a brown cardigan over a white T-shirt, big, loose pants with a striking leopard design and traditional black shoes. Her friend opted for wide-leg blue jeans, a simple white top, and a black leather jacket, accessorized with sneakers, a petite black handbag, and sunglasses. The style was unquestionably fashionable but nevertheless casual and easygoing. I found it fascinating how they put together basic components to create a very stylish yet unexplored appearance.
At first, I didn’t fit into the Copenhagen style at all .. like, at all! Scandinavian fashion is effortlessly cool, appearing as if people randomly threw on clothes and jewellry in the morning, yet the final look is perfectly put together. I found myself marveling at how easily locals mixed comfort with style in a way that felt authentic and modern.
I, on the other hand, was the complete opposite. My style was elegant, polished, and meticulously planned – almost too precise. I put a lot of effort into my outfits, favoring heels, skirts, and dresses, complemented by carefully curated makeup, ranging from subtle “no-makeup” looks to bold glam for nights out with my girlfriends. Moreover, every element of my outfit was intentional, and every accessory was carefully chosen.
Copenhagen? Completely different!
In Copenhagen, sneakers rule. Relaxed, oversized silhouettes dominate. Makeup is mostly natural, barely there. Hair is undone and effortlessly cool. Layering is essential. Think blouses, cardigans and ankle-length trench coats, all worn together. Oversized jeans (the bigger, the better!) and, of course, sneakers are everyday staples. This focus on comfort was a revelation for me.
And what about color?
Copenhagen fashion leans towards muted, earthy tones with lots of neutrals, black, brown and beige. Occasionally, you’ll spot a bold pop of color but overall, the look is understated and effortlessly stylish. While my wardrobe was filled with jewel tones, structured dresses, and statement pieces, I found myself increasingly drawn to these neutral, soft hues. The way people layered different shades of beige or mixed black with brown was something I’d never considered before.
If you want to embrace Scandinavian style, just keep it simple. Don’t overthink it; use earth tones, flowy shapes and a casual vibe!
One of my favorite parts of Copenhagen fashion is emphasis on vintage and secondhand stores. In Scandinavia where sustainability is a core value and buying worn apparel from local secondhand stores is simply part of the culture.
Searching through many tiny stores for that one unique item, I soon fell in love with the excitement of vintage shopping. It strikes the ideal mix between allowing me to do what I love—shop—and being responsible, which is even better. An ensemble is genuinely one-of-a-kind when it incorporates a distinctive antique discovery; no one else will be wearing it. I consider that to be an authentic personal style.
Secondhand culture in Copenhagen is more than just a fashion trend; it’s a way of life. At flea markets, people eagerly trade clothes, revitalizing them. This kind of thinking changed the way I thought about buying. Curation was just as important as consumption. I learned to be more thoughtful about my decisions and search for high quality, long-lasting things rather than allowing quick fashion trends fool me.
Another thing I’ve discovered was that never undervalue the impact of striking jewelry. You can blend gold and silver, stack rings or layer many necklaces. This is how minimalist outfits get transformed into eye-catching ensembles without looking like you tried too hard. The key? Keeping it sophisticated and intentional.
Before moving to Copenhagen, I was hesitant about mixing metals or wearing chunky accessories. But here, I saw people effortlessly pairing statement earrings with layered bracelets, creating a striking contrast against their simple outfits. It inspired me to step outside my comfort zone, experiment, and develop a new appreciation for accessorizing.
Danish fashion has made a huge impact on the global scene. Brands like Cecilie Bahnsen, Ganni, and Samsøe & Samsøe have gained international recognition for their unique blend of minimalism, sustainability, and statement designs. If you’re drawn to Copenhagen style, these brands are definitely worth exploring.
My favorite is Ganni. Its playful, unexpected combinations of prints and textures caught my eye immediately.
If you want to dive deeper into Danish style, check out these fashion icons
Denmark offers a distinctive fashion experience. Practical, effortless and unquestionably fashionable. Moving here doesn’t require you to drastically alter your own style but you’ll probably eventually realize that local fashion trends have an impact on you. The main lessons I’ve learned are to embrace vintage shopping, strike a balance between comfort and style, and know how to add bold accessories to basic ensembles.
I’ve discovered that strict guidelines and much preparation are not necessary for fashion. It’s about simplicity, uniqueness and appreciation for fine craftsmanship.
Copenhagen has taught me that style doesn’t have to be overly complicated or forced. It can be relaxed, sustainable, and effortlessly cool. And honestly? I love it.
